Defend Freedom is the only national organization solely focused on state ballot measures to protect reproductive rights.
We will harness decades of experience on dozens of campaigns to research, identify, and invest in states where abortion rights are restricted or threatened and a ballot measure could be successful.
Our priorities:
- Enhance local campaigns with data-driven paid media, digital and direct mail efforts, with a focus on turning out younger voters and voters of color.
- Provide campaigns with strategic counsel and research.
- Offer message guidance on ballot language.
- Work with local organizations on new ballot measures for 2023 & 2024.
2023-2024 Defend Freedom Map
Michigan Case Study—The Power of the Gen Z Vote
PROBLEM:
Our strongest supporters of abortion rights—Gen Z and Millennial women—historically do not turn out at the same level as more conservative older voters, especially in non-presidential election years like 2022.
STRATEGY:
Defend Freedom targeted those voters via digital ads, using a very clear messaging approach explaining the correct vote to support abortion rights.
OUTCOME:
The fight for abortion rights turned apathy into enthusiasm
The Michigan ballot measure gave us proof that our strategy of targeting young women paid off: election results demonstrate they were highly motivated to vote by the issue of abortion
Black women (18-25)
2018 Vote: 8,373
2022 Vote: 17,624
+110% !!
White women (18-25)
2018 Vote: 48,846
2022 Vote: 114,009
+133% !!